Shinsegae Live Shopping said on the 18th it will exclusively launch fresh salmon shipped directly by air from Norway. It will be unveiled through a broadcast at 10:30 p.m. on the 22nd.
The salmon to be introduced this time will be supplied through a direct deal with the Norwegian brand "MOWI." Founded in Norway more than 60 years ago, MOWI is a global brand that produces over 450,000 tons (t) of salmon annually, and it will present fresh salmon on domestic home shopping for the first time.
The product is caught and processed in the pristine waters of Norway, then delivered by air to arrive in Korea within 72 hours. It was raised through AI-based smart aquaculture that manages everything from environmental farming and feed to adulthood. This broadcast was planned to meet consumer demand for premium ingredients ahead of the holiday.
Woo Sang-woo, Shinsegae Live Shopping's food team leader, said, "It is very rare to encounter fresh salmon directly on home shopping," and added, "This product is a premium salmon that has it all—freshness, quality, and a reasonable price—and it will be more than suitable for holiday tables."