North Face, the global outdoor brand of Youngone Outdoor, said on the 16th that it has chosen actor Park Bo-gum as its new ambassador.
North Face said, "Park Bo-gum's bright and healthy image, his appeal that is loved by people of all ages, and the positive energy with which he crosses various genres and fields to continue 'unending exploration' all fit well with North Face's image, so we selected him as our ambassador."
North Face also unveiled part of a fall-winter new product pictorial done with Park Bo-gum.
North Face plans to introduce new products ranging from high-performance items such as the "Pacer Fleece Jacket" and "Pacer Fleece Vest" to the "Cloud Nuptse Down Jacket," which enhances warmth by applying a tube technique that eliminates quilting stitch lines.