Pulmuone said on the 16th that it will run a "2025 Chuseok promotion" on its online mall #Pulmuone (Shop Pulmuone) for the holiday. The promotion runs through the 6th of next month.
According to Pulmuone, the promotion offers up to 60% off, centered on a variety of gift sets that reflect the value of wholesome food. It prepared products that embody the sustainable values Pulmuone pursues, including organic, eco-friendly, low-carbon, antibiotic-free, animal welfare, and ASC certification. In particular, it broadened the choices from practical sets under 30,000 won to premium lineups.
It will also unveil gift sets from all brands, including Pulmuone, Orga Whole Foods, Pulmuone Health & Living, and Pulmuone Green Juice. Pulmuone Foods released Protein Haru Nuts and seasoned seaweed sets, along with the I'm Real 100 high-concentration tomato gift set.
Orga Whole Foods prepared the Organic Tea Edition Blooming Garden set and an organic glutinous brown rice nutrition rice cake set. It also arranged a low-carbon certified golden pear mixed set, an antibiotic-free Jeju Korean beef set, a Beopseongpo dried yellow croaker set, and an organic olive oil set. Pulmuone Health & Living introduced the Phyto Energy Shot and Nogyongjin sets, while Pulmuone Green Juice rolled out the Jeju organic NFC cabbage juice set, strengthening its lineup of health- and sincerity-focused products.
It will also offer cart coupons by gift set purchase amount: 5,000 won (for 40,000 won or more), 10,000 won (for 70,000 won or more), and 20,000 won (for 100,000 won or more). In particular, first-time customers will receive an additional 10,000 won coupon for payments of 50,000 won or more. Customers who spend 150,000 won or 300,000 won or more can also receive a points payback of 10,000 won and 20,000 won, respectively, through a drawing.
A Pulmuone official said, "This year's gift sets reflect the value of sustainable, wholesome food, and we prepared options from practical to premium lineups," adding, "With coupons and payback benefits by purchase amount, plus dawn delivery and gifting through #Pulmuone's services, we hope consumers will prepare rewarding gifts at reasonable prices with solid service."