JONS, a brand of S&A under Global Sae-A Group, unveiled its fall-winter 2025 campaign.
Based on refined sensibility that naturally exudes sophistication, it quietly depicts an elegant image of womanhood with a nonchalant calm. Grounded in the identity of "timeless classic" that the brand has pursued, it emphasizes the image of a modern woman who is neat yet flexible.
This collection doubles the brand's appeal by presenting luxurious materials such as wool, cashmere, and silk, clean lines, and graceful draping (three-dimensional cutting). It also reveals restrained elegance through delicate details at the hem, oversized silhouettes in exquisite balance, and neutral colors.
A JONS official said, "We were inspired by women who are confident yet nonchalant," and noted, "By reinterpreting the essence of the timeless classic JONS pursues with the season's sensibility, this will serve as an opportunity to expand the brand's unique tone and identity."