Emart24 said on the 15th that it will launch two premium burgers on the 17th of this month that incorporate Shinsegae Food's manufacturing capabilities and know-how.
The new products are premium double burgers tailored for convenience stores, made with Shinsegae Food participating in all development stages for three months, from product concept to taste and manufacturing. It noted that everything was improved, from materials and supplies such as patties and sauces to the product case.
Both the new "Double Beef Cheeseburger" (3,980 won) and "Black Pepper Double Burger" (3,980 won) contain patties with more than 69% whole meat. By increasing the whole-meat content of the patties, the meaty flavor was maximized, and the thicker patties improved the texture.
In addition, moving away from the bulgogi, spicy, and tartar sauces commonly used in convenience store burgers, it added depth of flavor with barbecue and black pepper sauces developed by a Shinsegae Food developer who previously worked as a chef.
The premium burgers also use transparent packaging so customers can check the contents, including the patty and vegetables, before purchasing.
As more customers seek premium burgers at convenience stores, Emart24 plans to expand its lineup of premium burgers by upgrading materials and supplies such as patties and sauces or by offering more generous fillings. In fact, at Emart24, premium burgers priced at 3,500 won or more increased from 20 varieties last year to 23 this year, and premium burger sales this year (January–August) rose 27% from a year earlier.
Lee Gyeong-mi, an MD on Emart24's FF team, said, "We plan to continue introducing differentiated food offerings in cooperation with Shinsegae Food so that customers can have a high-quality meal at a reasonable price."