Emart said on the 11th it will fully expand its quick commerce service.
Emart is currently running quick commerce at 61 stores and plans to expand the base locations to about 80 by year-end. It will also increase the number of available items from the current 6,000 to more than 10,000 to widen choices.
It also diversified its delivery channels. Emart had provided the service through the Baemin platform, but starting on the 1st it added SSG.com's "Baro Quick," establishing a multi-platform system. Orders on Baro Quick more than doubled compared with the first day of the service launch.
Emart plans to use the two platforms to deliver grocery items such as fresh food and household goods within an hour, offering a differentiated customer experience. Noting that more than half of core quick commerce users are in their 20s and 30s, it expects to broaden its touchpoints with younger generations.
The company will also hold a "grand open" promotion through SSG.com and Baemin through the 21st. During the event, it will offer benefits including 10 special-price items available on both platforms, weekday time deals from 2 p.m. to 5 p.m., and a 5,000-won Emarticon giveaway for purchases of 50,000 won or more.
Kim Hyeong-su, head of Emart's Q-T/F, said, "With collaboration between Emart, the offline grocery leader, and platform-specialist corporations, we will deliver a differentiated quick commerce customer experience," adding, "We will keep improving our infrastructure and systems to deliver better products to customers faster."