Samsung C&T is launching an all-out collaboration with the globally popular Netflix animation "K-pop Demon Hunters (Kedehun)." Following Everland's announcement that it will unveil a "Kedehun theme zone" on the 26th, the fashion brand 8seconds is also set to release collaboration apparel around the same time.
According to the retail industry on the 10th, 8seconds will launch apparel themed on Kedehun at the end of this month. A Samsung C&T fashion division official said, "We are preparing Kedehun collaboration products with a target launch at the end of September. Specific items are under internal discussion," and added, "We planned this collaboration to communicate with the MZ generation (Millennials + Gen Z, born 1980–2004)." The industry expects that, since 8seconds opened a store in the Philippines in Jul., there will also be a response to the collaboration overseas.
Previously, Everland, operated by the company's resort division, announced it would unveil a Kedehun theme zone. It is a space where visitors can experience popular characters and the universe from the work, such as "Huntrix," "Lion Boys," and "K(B) snack bar." In a space infused with Korean sensibility and tradition, visitors can dress up as characters and play mission-based games that bring out each character's story. A photo zone will be set up, and limited-edition goods (souvenirs) will also be sold.
Samsung Electronics also collaborated with Netflix and held an event to distribute a Kedehun theme for free on Galaxy smartphones for a month starting on the 13th of last month.
Kedehun tells the story of a K-pop girl group fighting evil spirits against the backdrop of major landmarks in the Republic of Korea. In 91 days after release, it topped Netflix's overall content in cumulative viewership, overtaking "Squid Game 1." The original soundtrack (OST) is also gaining worldwide popularity, topping the U.S. Billboard and the U.K. singles charts.
Interest in the retail industry is also growing. Nongshim released limited-edition Shin Ramyun and Shrimp Crackers reflecting Kedehun characters and its universe at the end of last month. The product packages feature characters such as Huntrix members Lumi, Mira, and Joy; Lion Boys; and the tiger "Duffy," and were offered as limited editions. All 1,000 sets—6,000 items in total—sold out in 1 minute and 40 seconds after preorders began.
GS25, a convenience store operated by GS Retail, will launch collaboration ready-to-eat meals based on K-foods featured in Kedehun on the 17th. Representative items include half-and-half tuna mayo and Jeonju bibim gimbap, a Jeonju bibim and spicy pork couple rice ball set, and an assorted snack set. Each product will include one randomly packed Kedehun limited-edition sticker out of 42 types.