LOTTE Wellfood said on the 10th that it will team up with Volvo Trucks Korea to run a "drowsy driving prevention campaign." The goal is to raise awareness of safe driving.
The campaign will be held alongside the "Volvo Trucks Service Camp" campaign, which will take place in sequence at nine locations, including major rest areas and gas stations nationwide, through the 19th. During the campaign, gum to snap you awake will be offered to truck drivers visiting the event sites, and various on-site events will be held to underscore the importance of preventing drowsy driving.
LOTTE Wellfood planned this campaign to help prevent drowsy driving among cargo truck drivers, who often make long hauls, and to raise awareness of safe driving through gum to snap you awake, which has become a driver's essential. In particular, it plans to create synergy by partnering with Volvo Trucks Korea, which has led a safe-driving culture through the Volvo Trucks Service Camp for cargo truck drivers.
LOTTE Wellfood also plans to strengthen the partnership by reviewing a joint campaign using Volvo Trucks Korea's social media channels, in addition to this offline effort. It will also share this campaign case across Volvo Trucks' global network to promote the excellence of gum to snap you awake and K-gum worldwide.
A LOTTE Wellfood official said, "It is very meaningful that we can contribute to preventing drowsy driving together with Volvo Trucks Korea, which has worked to improve cargo truck drivers' awareness of safe driving," and added, "We hope gum to snap you awake will become a safe companion for long-haul drivers."