Convenience store GS25 said on the 10th it will roll out ready-to-eat items such as gimbap, rice balls, and a snack set in collaboration with the Netflix film "K-pop Demon Hunters" (hereafter Kedehun), which is enjoying worldwide popularity, starting on the 17th.
As of the 3rd, Kedehun surpassed a cumulative 266 million views, setting a global record. Starring K-pop idols and prominently featuring K-food such as gimbap and cup ramen, it has significantly boosted interest in Korea and Korean ready-to-eat meals.
The Kedehun collaboration products GS25 is introducing include "tuna mayo & Jeonju bibim half-and-half gimbap," "Jeonju bibim & spicy pork couple rice balls," and a "assorted snack set."
GS25 will also newly introduce this year's strong-selling "Ice Brûlée" in mango and soda flavors as "Ice Brûlée Golden Mango" and "Ice Brûlée Soda Pop."
Each Kedehun collaboration product comes with one randomly packed seal (sticker). The limited-edition set consists of 42 types and is collectible merchandise aimed at the global fandom.
On the 10th only, GS25 will take limited preorders through "Our Neighborhood GS," the GS Retail app. Customers who preorder can pick up their items on the 17th.
GS25 plans to expand the Kedehun lineup to include refrigerated and frozen ready-to-eat meals, candy, gummies, chocolate, and transit cards.