The Korean dessert cafe brand Sulbing announced on the 8th that its newly launched menu item, "THE Pig Bar Sulbing," developed in collaboration with LOTTE Wellfood, has surpassed 100,000 cumulative sales just ten days after its release.
According to Sulbing, this new menu item, introduced on Aug. 26, features a reinterpretation of the "national ice cream" Pig Bar in Sulbing's unique style. It includes crunchy toppings, chocolate coating, and whole Pig Bar ice cream, incorporating all elements that symbolize the Pig Bar. In addition, it has been enhanced with Sulbing's signature milk ice and strawberry fruit sauce.
A Sulbing representative noted, "The menu, which reinterprets a familiar brand in Sulbing's unique style, is receiving a response beyond expectations," adding, "We will continue to strengthen Sulbing's differentiation in the dessert market through various collaborations and new attempts."