The Korea Fashion Association and Hyundai Department Store announced on the 8th that they participated in the Japanese fashion festival 'Tokyo Girls Collection 2025 A·W (Autumn/Winter)' held at Saitama Super Arena in Japan on the 6th.
Celebrating its 20th anniversary this year, TGC is a fashion event with significant influence among Japanese teenagers and individuals in their 20s, attracting 20,000 on-site attendees and 5 million online viewers.
This stage supports the entry of outstanding brands discovered through the K-Fashion audition as part of the 'Business Agreement (MOU) for Sustainable Growth of K-Fashion' established last year between the two companies.
Four brands, including Trimming Bird, Rest and Recreation, Ohesio, and The Barnet, participated in this event. Under the slogan 'ときめく、K-FASHION' (Excited about K-fashion now), the fashion show was themed 'Different Styles. Same Power.'
They have gained popularity among the Japanese MZ generation through social media. This stage expanded their recognition offline.
In mid-month, they plan to open an offline pop-up store in Tokyo. It is expected to go beyond a simple showcase, expanding points of contact with local consumers and establishing the diversity and competitiveness of K-fashion in the Japanese market, the fashion association explained.
Sung Rae Eun, president of the Korea Fashion Association, said, 'With the active support of the Ministry of Trade, Industry and Energy, we will implement strategic plans to broaden K-fashion's opportunities for overseas expansion and achieve tangible results on the global stage.' She added, 'We will establish a stable and sustainable platform for overseas expansion through collaboration with the global retail giant Hyundai Department Store.'