Burger franchise brand Burger King announced on the 8th that sales increased centered around the new menu items Originals 150g and the 'Choo Sung Hoon Burger' The Ochi Maximum.
According to Burger King, after the launch of 'Originals 150g' in June, the average daily order volume exceeded expectations by 212% over the course of 10 weeks. The average sales volume compared to existing Originals products increased by about 2.5 times.
'Originals 150g' is the fifth menu item in the premium line 'Originals,' featuring carefully crafted ingredients in a handmade burger style. It is characterized by the use of a flame-grilled patty that is 33% thicker than the standard Whopper patty, delivering rich juiciness and deep flavor.
Another new product that has recently garnered a lot of attention is 'The Ochi Maximum,' known as the 'Choo Sung Hoon Burger.' The Ochi Maximum recorded sales that were 170% of the target from the first week of its launch. In particular, about 250,000 units were sold within just two weeks of its launch.
The Ochi Maximum was developed with a differentiated concept inspired by the protein-focused diet of fighter Choo Sung Hoon. It maximizes the harmony of the unique smoky flavor of the flame-grilled beef patty and rich cheese.
A Burger King official noted, 'In the future, we will strive to maintain our identity based on Burger King's strengths while also seeking to deliver new flavors.'