On the 5th, hy announced that it will hold an event to commemorate the renewal of its microbiome specialty brand 'MPRO'.
The brand name MPRO is a combination of the terms Microbiome and Probiotics. It embodies the meaning of 'probiotics that help in the development of intestinal microorganisms'.
The renewed MPRO consists of ▲ MPRO Immune ▲ MPRO Skin ▲ MPRO Relax ▲ MPRO Diet. The product line has expanded from 2 types to 4 types. It has added functional ingredients suitable for each concept to its self-developed patented probiotics.
The event is aimed at customers who subscribe to the four new MPRO products. Subscribers will receive two intestinal microbiome tests valued at 145,000 won. Customers who participate in both tests will receive additional benefits, and the promotion period lasts until October 31.
The intestinal microbiome test is a service that comprehensively analyzes the intestinal microbiome by checking the diversity of gut microorganisms, the ratio of beneficial to harmful bacteria, and the presence of probiotics. Product applications can be made through the hy online mall 'Fredit' or the offline distribution channel 'Fresh Manager'.
MPRO, which was introduced in 2019, is a probiotics product that completed hy's functional lineup for the stomach, intestines, and liver. It was well-received from the start due to its dual formulation design that combines prebiotics and probiotics in one bottle. Cumulative sales have surpassed 200 million units.
Jeon Byeong-deok, marketing manager at hy, noted, 'This renewal of MPRO is the result of consolidating hy's microbiome research capabilities,' and added, 'We will build customer trust through benefits that consumers can feel.'