On the 5th, Lotte Group announced that Japanese university students visited Lotte World Tower on the 4th to learn about the entrepreneurial spirit of Shin Kyuk-ho, the founder of Lotte.
This visit included Professor Baek In-soo from Osaka University of Economics and students, who toured the Shin Kyuk-ho Memorial Hall and the Seoul Sky Observatory, both of which symbolize the legacy of the new founder and Lotte Group.
The students first visited the 'Shin Kyuk-ho Memorial Hall,' where they confirmed the growth history of Lotte Group, built by the new founder, through media materials and actual artifacts. They then visited the Seoul Sky Observatory located on the 123rd floor of Lotte World Tower, a landmark of Korea and the new founder's lifelong project, as well as Lotte World Adventure, the country's first indoor theme park.
This visit was initiated by Professor Baek, who teaches management at Osaka University of Economics. Professor Baek previously conducted a research presentation themed 'Boundaryless Pioneer, Lotte Shin Kyuk-ho' at a special lecture during the Entrepreneurship Research Forum held in Osaka, Japan, in 2023. The research presentation focused on the entrepreneurial spirit of the new founder, who successfully managed businesses across Korea and Japan.
Professor Baek noted, "I prepared this event to provide Japanese university students with an opportunity to experience and learn about the management values discovered during the process of studying the life of the new founder."
Participation in this tour included Ayano Oota, a student from the Department of Business Administration at Osaka University of Economics, who said, "In Japan, I had many opportunities to encounter Lotte products, but I did not know how great their success was in Korea," adding, "Experiencing the Shin Kyuk-ho Memorial Hall, Lotte World Tower, and Lotte World allowed me to reflect once again on the entrepreneurial spirit of the new founder."