The coffee franchise Compose Coffee announced on the 2nd that a new advertising campaign video featuring brand model BTS member V has surpassed 50 million cumulative views.
This advertising campaign is a video promoting the brand slogan 'Coffee as it should be' and the new menu item 'V Composed.' According to Compose Coffee, scenes in which V drinks a cup of coffee convey comfort and relaxation to modern individuals, resonating deeply with viewers.
A representative of Compose Coffee said, 'The collaboration with V, a world-class artist and the exclusive model for Compose Coffee, is achieving results that exceed expectations,' and added, 'Through the newly introduced brand slogan and cinema new media, we will continue to communicate more closely with customers and expand our common ground.'
Meanwhile, Compose Coffee is holding a 'QR code coupon event' until October 7 to commemorate this campaign. By scanning the QR code in V's advertising video, a total of 300,000 people will receive a 1,000 won discount coupon that can be used when purchasing any of the three new menu items: Americano, Café Latte, and V Composed. Coupons can be issued to any app member and are valid at nationwide stores.