On the 2nd, Bonjak (CEO Bae Hyung-jin), which operates the fragrance brand Selvatico, opened a pop-up store in Seongsu-dong LCDC Seoul and unveiled the new product lineup.
This pop-up store, which will run until the 30th, was established to introduce the brand's tradition and the new 'Selvatico 2.0' vision while showcasing an expanded range of new products.
Selvatico 2.0 features 'The Gardener's Library' as its theme, embodying a worldview where each scene of fragrances inspired by French nature, literature, and art is independent yet connected through consolidation.
At this pop-up store, along with Selvatico's main products including ▲Eau de Parfum ▲Fragrance Hand and Body Wash ▲Marseille Liquid Soap ▲Hand Cream, new products such as ▲Moisturizing Fragrance Body Mist ▲Eau de Parfum four types experience set ▲Natural Fragrance Line are also presented.
In particular, the Eau de Parfum has been newly released in two capacities of 30ml and 100ml, expanding from the existing 50ml single size, and the bottle design has been changed to a modern design reflecting the brand's unique color.
Additionally, it launched a perfume combining natural oils as the first among domestic beauty brands. The natural perfume, made from plant-based ingredients, consists of two scents: ▲Midnight Spa ▲Stress Relief. Furthermore, the 'Thé à la Française' scent has been expanded to Eau de Parfum following its existing body wash and body mist products.
Bae Hyung-jin, CEO of Bonjak, noted, 'The declaration of Selvatico 2.0 is an attempt to more solidly convey the brand philosophy and story beyond the expansion of new products,' and added, 'I hope customers experience the worldview of fragrances that Selvatico pursues through their senses and communicate more closely with the brand.'
Selvatico collaborates with Robertet, the world's largest fragrance corporations, to develop perfumes and products, which are produced locally in France. In July last year, it recognized its originality and product strength by attracting strategic investment from Villa Blu, a subsidiary investment company of Robertet, becoming the first non-European brand to do so.