Ably, a style commerce platform operated by Ably Corporation, announced on the 2nd that it has unveiled the '2025 second half seller scale-up roadmap' containing key strategies for sellers' global expansion and strengthening domestic distribution networks.
The core of this roadmap includes ▲ the opening of a global dedicated fulfillment center ▲ support for offline expansion ▲ seller growth solutions. The goal is to serve as a guide for sellers to expand their domains beyond online to offline, and from Korea to global.
Ably opened a global dedicated fulfillment center in Seongsu-dong, Seoul, in July as the first step in the roadmap. It has been explained that the center is equipped with infrastructure optimized for overseas logistics. The new center currently manages logistics for Ably's Japanese service 'amood.' Ably noted, "In the future, starting with K-fashion, it is expected to become a major hub for establishing a 'global distribution network' that connects domestic sellers with international markets in beauty and lifestyle sectors."
Ably also plans to create a space to assist sellers' offline expansion in Seongsu-dong. The specific concept and operation method will be announced later, but it is being planned to allow partner companies to expand their reach to both domestic customers and foreign tourists without additional rental or operational cost burdens. The goal is to strengthen the foundation for seller growth by establishing an 'omnichannel' network that connects Ably app users offline with store visitors back to online.
A 'seller growth solution' has also been prepared to assist emerging and small to medium-sized sellers in successfully settling down and increasing sales. This involves a '30-day advertising experience pack,' which provides up to 550,000 won in advertising costs for a month targeting markets without advertising experience, and a 'market growth guide' that includes operational information such as purchasing, pricing, and review management.
Kang Seok-hoon, CEO of Ably, said, "This roadmap is an attempt to present a new standard for realizing the value of 'coexistence,' where the growth of sellers leads to the growth of the platform, and it has been prepared so that small business sellers can achieve greater growth in a wider market."