Samsung C&T institutional sector announced on the 1st that it will exclusively manage the domestic business of the global footwear brand "FitFlop" starting in September.
FitFlop is a brand launched in the UK in 2007. It is currently selling more than 75 million pairs annually across over 5,000 stores in 88 countries worldwide.
Samsung C&T institutional sector has decided to actively expand its footwear business while promoting the domestic operations of FitFlop, in addition to the European footwear brand "Scholl," which started domestic sales in 2023, further strengthening the company's brand portfolio.
Samsung C&T institutional sector will handle offline store sales, online business, and wholesale through contracts with FitFlop's UK headquarters. The current 14 standalone offline stores, including Lotte Department Store's Jamsil branch, Shinsegae Department Store's Gangnam branch, and Hyundai Department Store's Mokdong branch, are expected to gradually increase to around 30 by next year.
The online business will focus on SSF Shop, and wholesale plans to expand through various distribution channels.
Samsung C&T institutional sector also unveiled the newly launched "FitFlop x Song Hye-kyo Collection" on the 1st, as actress Song Hye-kyo has been active as FitFlop's Asia ambassador since last year.