OURHOME announced on the 2nd that its 'Cheong-Ip Kimchi' has been launched in domestic Costco stores. This follows the completion of its regular entry in Korea after being introduced in 12 countries, including the United States, Japan, and Australia.
According to OURHOME, Cheong-Ip Kimchi began full-scale sales at nationwide Costco stores on the 30th of last month. This was thanks to the positive consumer response gained from tasting events held at Costco locations across the country since September of last year. Despite being a product that general customers might find somewhat unfamiliar, OURHOME assessed that its differentiated materials and supplies and umami flavor have elicited positive reactions from consumers.
OURHOME is accelerating its efforts to penetrate the domestic and international kimchi market with its specialty kimchi lineup, including Cheong-Ip Kimchi. The hairtail kimchi, which was launched in Costco last March, has shown a steady sales growth rate.
To celebrate its regular entry into Costco, OURHOME will hold a special certification photo event on its official blog. Customers who purchase Cheong-Ip Kimchi can take certification photos and leave them in the comments for a chance to win Cheong-Ip Kimchi and hairtail kimchi as prizes.
A spokesperson for OURHOME said, 'The enthusiastic response from consumers proven during the tasting events led to the regular entry.' They also noted, 'We will continue to actively target the domestic and international markets with innovative kimchi products and expand our consumer touchpoints.'