Noluniverse announced on the 1st that it has signed a memorandum of understanding (MOU) with the Seoul Tourism Foundation to secure and promote foreign tourists. This agreement aims to address the asymmetrical phenomenon of the domestic tourism industry concentrated in the metropolitan area, in line with the popularity of K-culture, and to collaborate for the growth of the entire tourism industry.
The signing ceremony took place on the 29th at the Tenex Tower located in the Second Pangyo Techno Valley in Seongnam, Gyeonggi Province. Key officials, including Baek Bo-chan, CEO of Noluniverse, and Gil Gi-yeon, CEO of the Seoul Tourism Foundation, attended.
Noluniverse plans to collaborate with the Seoul Tourism Foundation and combine Noluniverse's platforms, such as Interpark Global, with customer relationship management (CRM) based marketing and online and offline ticket distribution capabilities to attract overseas K-culture fans to various tourist attractions across the country.
Baek Bo-chan, CEO of Noluniverse, said, "We will spare no effort to ensure that foreign tourists can have an interest in and visit regional tourist attractions that have different charms through collaboration with the Seoul Tourism Foundation."
Gil Gi-yeon, CEO of the Seoul Tourism Foundation, noted, "To achieve the Seoul Tourism Future Vision 3377 (30 million foreign tourists annually, an expenditure of 3 million won per person, a stay of 7 days, and a revisit rate of 70%), cooperation with regions is essential. If we make full use of the tourism resources that regions have, both Seoul and the regions can thrive together, so I have high expectations for this cooperation with Noluniverse."