On the 1st, Genesis BBQ Group, the operator of the chicken franchise BBQ, declared that it will open 50,000 global stores by 2030 to mark its 30th anniversary.
According to Genesis BBQ Group, Chairman Yoon Hong-geun announced this vision during the 30th-anniversary celebration event, stating, "To move forward for the next 30 years, 100 years, and 1000 years, we will grow corporations that take responsibility for the health and happiness of humanity."
He added, "The history of BBQ is a great miracle created by the passion of all employees and family (franchise owners)," and he said, "The growth of BBQ into a global franchise operating in 57 countries worldwide is thanks to your sweat and effort." He further noted, "I will surely fulfill the founding philosophy of making the world's 8 billion people eat well and live well with the most delicious products."
During this event, Genesis BBQ Group took time to reflect on its 30-year journey, starting from the opening of its first store in Jeonggok, Gyeonggi Province, on September 1, 1995. It also announced its vision for 'establishing 50,000 stores worldwide by 2030' and its future strategies.
Since declaring digital transformation in 2018, Genesis BBQ Group has implemented artificial intelligence (AI), big data, and an enterprise resource planning (ERP) system to increase the efficiency of store operations. In this regard, a BBQ official said, "BBQ is managing global management information in real-time through ERP implementation," adding, "This has enabled us to maximize execution capacity to achieve the goal of 50,000 stores worldwide by 2030."