Lotte Department Store revamps HAGO HAUS at Lotte World Mall to attract youth

On the 31st, Lotte Department Store announced that it had renewed the 'HAGO HAUS' store in Lotte World Mall, Jamsil, on the 29th. HAGO HAUS is a fashion edit store that discovers, introduces, and distributes designer brands. A total of 19 brands, including Matin Kim, Defound, Uniform Bridge, Miumiuair, and OA Collection have entered the store.

In this renewal, the store space was created in collaboration with AI artist Kim Jeong-su to evoke a future-oriented atmosphere. It features an expansion of 40% compared to the previous size. A representative from Lotte Department Store noted, "We will present various stores that will lead the trends and preferences of the younger generation."