LOTTE Chilsung Beverage announced on the 29th that it will hold the 'Crush Day' event in collaboration with the professional football club FC Seoul, featuring the beer brand 'Crush.' Crush Day will take place at the Seoul World Cup Stadium on the 31st, during the match between FC Seoul and FC Anyang.
According to LOTTE Chilsung Beverage, the concept for this event is 'a bigger bursting carbonated rush.' A tasting space will be set up where young consumers can experience the strong carbonation and refreshing taste of Crush beer.
Crush Day will be held from 4 p.m. at the north square of the Seoul World Cup Stadium before the match starts. The event will feature ▲ a game called 'Full-open Can Carbonated Pong' where participants throw carbonated balls into a large open can ▲ a game called 'Guerrilla Carbonated Pong' where mini soccer balls are thrown into Crush cans ▲ a DIY cheer pool board creation experience ▲ and a Crush glass decoration experience. Participants can receive FC Seoul uniforms, headbands, or cheering goods based on their scores.
In particular, a nighttime festival with large sculptures shaped like Crush products and parasol tables will also be operated. A silent disco party with a wireless headset featuring a DJ and FC Seoul cheerleaders will also take place.
A representative from LOTTE Chilsung Beverage stated, 'We organized Crush Day to provide consumers attending the FC Seoul match with a festival-like day along with Crush beer,' and noted, 'We will actively implement marketing based on the concept of "a bigger bursting carbonated rush" through various touchpoints in the future.'