Pernod Ricard Korea's prestige whiskey brand Royal Salute announced on the 28th that it will hold 'The House of Wonder' on September 1.
'The House of Wonder' is an event that translates the brand's heritage into art, designed to stimulate the five senses and provide an experience of Royal Salute's history and craftsmanship beyond simple whiskey tasting. Notably, actor Lee Jae-wook will participate as the host, directly explaining the perfume blending and spatial composition, as well as the concept setting.
'The House of Wonder' will take place at the immersive fine dining restaurant 'NOR' located on Dosan-daero in Gangnam, Seoul. A total of three experiential spaces will be prepared, including ▲ The Aroma of Royal Salute (a perfume scenting and customizing experience based on four types of Royal Salute whiskey in collaboration with the perfume brand Lumière), ▲ Chamber of Royal Salute (whiskey sensory experience with vision blocked), and ▲ The Table of Royal Salute (a pairing experience with Chef Seokjae Yeo's secret menu at NOR and four types of Royal Salute).
Miguel Pascal, Executive Vice President of Marketing at Pernod Ricard Korea, noted, 'The House of Wonder is a new attempt to reinterpret whiskey with artistic sensibility and will provide a profound experience that Royal Salute seeks.' He added, 'We plan to continue to evolve through collaborations with various artists in the future.'