The Korea Fashion Association announced on the 28th that the '2025 Trend Fair,' held on the 20th and 21st at COEX in Samseong-dong, Gangnam, Seoul, successfully concluded with the participation of over 2,500 global buyers.
Hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Fashion Association, this event focused on inviting major buyers from Asia, including Japan, Hong Kong, and the Greater China region, to expand the global market opportunities for domestic fashion brands.
According to the association, key buyers leading the luxury markets in Hong Kong and Shanghai, such as K11 and Club Designer Taipei, showed interest in K-fashion brands. Brands like Bonbom, Wednesday Oasis, Ziond, Second Armua, and Lii received positive feedback from overseas buyers, opening up the possibility for expanded orders in the future.
Rozy Xia, director of Gallery Lafayette Shanghai, noted, "It was an opportunity to see various Korean brands in one place," adding that Wednesday Oasis and Ziond possess clear stories and identities, giving them sufficient global competitiveness.
The event also featured various seminars discussing the future of the fashion industry, along with an online planning exhibition in collaboration with W Concept, which involved over 30 popular brands.
Sung Rae Eun, president of the Korea Fashion Association and vice president of Youngone Holdings, stated, "This Trend Fair was significant as it allowed emerging brands to communicate directly with overseas distribution channels and seek new opportunities in the global market," adding, "Next year, we will diversify the buyer network further to strengthen support for Korean fashion to continuously expand its influence on the global stage."