On the 27th, Samyang Foods announced that it will launch a new product, "Maenggu Jjanggu," under its snack brand Jjanggu.
Maenggu Jjanggu is a product from the Jjanggu Character series, following the "Whitedog Jjanggu" launched last year. It features a salty and nutty butter flavor characteristic of salt bread, enhanced with Himalayan rock salt and gourmet butter aroma. In particular, it evokes the hobby of collecting stones by Maenggu through Himalayan rock salt.
Stickers featuring various images of Maenggu, called "Tibu Seal," will also be included. The Maenggu Jjanggu Tibu Seal consists of a total of 30 types, with one random sticker included in each bag.
An eco-friendly package made using flexographic printing technology has also been applied. Flexographic printing is considered an environmentally friendly printing method as it reduces the emission of environmental pollutants such as ink and organic solvents compared to traditional gravure printing.
Starting today, Maenggu Jjanggu will be first unveiled at Samyang Foods' official online shopping mall, where pre-orders will commence. It will be available for purchase at nationwide online and offline distribution channels beginning in September.
A representative from Samyang Foods stated, "Maenggu Jjanggu is a product that adds an element of fun through its character as well as taste," adding, "We plan to introduce various character series products in the future so that consumers can feel the Jjanggu brand to be more friendly and enjoyable."