Convenience store CU announced on the 27th that it will launch the 'Overwhelming Plus Convenient Meal Series,' an improvement on its existing convenient meal product line 'Overwhelming Convenient Meals.'
CU will sequentially introduce a total of 16 types of 'Overwhelming Plus Convenient Meal' products by early next month to coincide with the school opening season. The Overwhelming Plus Convenient Meal is characterized by an increase of up to 50% in weight compared to similar products. It includes toppings that allow consumers to enjoy two menu items simultaneously in one lunch box, or an increase in the number of rice rolls from 8 to 12. In addition, CU noted that premium materials and supplies such as Jeju black pig, fresh bread, and 100% pork ham were used.
Meanwhile, the Overwhelming Convenient Meal Series has accumulated sales of 55 million units over approximately 1 year and 6 months since its launch in March last year. The overall sales of CU's convenient meal category increased significantly by 32.4% compared to the previous year after the Overwhelming Series was launched, and this year (Jan. to Jul.) it is recording 19.2%. Half of the top 10 convenient meal sales at CU from January to July of this year were Overwhelming Series products.
CU has prepared additional discounts and payment events, such as a 600 won discount when purchasing lunch boxes and OTOKI Jin Ramen cups, throughout the month of September to celebrate the launch of the Overwhelming Plus Series.