MUSINSA officially launched 'MUSINSA USED,' a secondhand fashion transaction service, on the 26th. The company plans to drive revitalization in the fashion recommerce market by improving the inconveniences associated with existing online secondhand transaction services.
MUSINSA USED is a new service that allows anyone to conveniently transact secondhand fashion items within the MUSINSA app. MUSINSA supports the transaction of clothing items from over 20,000 domestic and international fashion brands through the service, regardless of whether the brands are part of the platform, and plans to expand product categories in the future.
MUSINSA USED offers a convenient and safe transaction method. From the perspective of selling customers, they can handle secondhand items conveniently without going through the complex processes of taking photos, writing posts, cleaning items, and shipping that were essential in existing secondhand transaction services. Buyers can purchase preferred secondhand items in the newly established 'MUSINSA USED' specialty section of the MUSINSA app without needing to communicate directly with sellers.
Customers looking to sell unworn clothing need only to launch the MUSINSA app and press the sell button within their My Page. MUSINSA sends a USED bag free of charge to customers who apply to sell, and once customers place the items they wish to sell outside their home, the entire process is complete.
MUSINSA USED differentiates itself by suggesting various secondhand product sales opportunities to members based on their purchasing history of fashion brands accumulated on MUSINSA. The company explains that it can activate the recommerce of unused products after sales, allowing members to easily experience selling secondhand fashion.
A MUSINSA representative noted, 'MUSINSA USED aims to be a convenient and efficient secondhand transaction service that collects items simply by the customer placing unworn clothes outside their door while taking care of the sale.' The representative added that MUSINSA USED, which improves the inconveniences of existing secondhand transaction services, plans to extend the lifecycle of branded fashion items and will provide domestic customers with the opportunity to experience the secondhand fashion market.