GS Retail's convenience store GS25 and supermarket GS The Fresh announced on the 26th that they will launch the Coupang Eats Shopping service and begin Coupang Eats quick commerce (delivery) services. Consequently, GS Retail has become the only corporation in the industry to partner with all three major domestic delivery apps: Baemin, Coupang Eats, and Yogiyo for quick commerce services.
The Coupang Eats quick commerce service will start on the 26th from over 1,200 GS25 stores in the Seoul area. From the 28th, the service will gradually open at over 100 GS The Fresh stores, with plans for future expansion.
Customers can order about 20,000 types of products, including ready-to-eat meals, desserts, Cafe25, and Chicken25, through the GS25 and GS The Fresh tabs in the Coupang Eats app's "Shopping" menu. By combining GS Retail's various product categories aimed at 1-2 person households and nearby shopping needs with the Coupang Eats delivery infrastructure, both companies expect to create a strong quick commerce synergy.
GS Retail has established a quick commerce network with approximately 45 million monthly active users (MAU) through its app "Our Town GS" and platforms such as Naver. The plan is to reinforce its position as a leading quick commerce platform by linking over 18,000 offline stores across the country as logistics hubs.
Jeon Jin-hyuk, head of the GS Retail institutional sector (Online for Offline), noted, "GS Retail is strengthening its O4O strategy that organically connects online and offline in the overall customer shopping experience and provides differentiated products and services." He added, "Based on this collaboration with Coupang Eats, we will continue to enhance customer-centric quick commerce services and lead mutual growth with our franchisees."