The premium alcohol corporation Diageo Korea announced on the 26th that its Scotch whisky brand Johnnie Walker has been selected as the 'world's best-selling Scotch whisky' in a Euromonitor International survey.
According to Euromonitor International, Johnnie Walker was shown to be the best-selling in the Scotch whisky category based on global retail sales value and volume in 2024. Johnnie Walker is referred to as the epitome of premium Scotch whisky. It has established a foothold in international markets with various label products including the introductory whisky 'Black', the daily whisky 'Black Ruby', and 'Blonde', as well as limited editions.
The Johnnie Walker Black Ruby launched this year is a product reinterpreted from Johnnie Walker Black by Emma Walker, the brand's first female master blender in its history. It is characterized by deep and rich fruity notes with a spicy finish. Johnnie Walker Blonde, which was first introduced last year, is the first whisky developed for mixology, and it was introduced to Korea before any other place in the Asia-Pacific region. This was a result of reflecting the highball and cocktail trends.
In particular, Johnnie Walker conveys a message of challenge and innovation embedded in its brand philosophy 'Keep Walking'. Last year, ahead of the release of Netflix's series 'Squid Game' Season 2, it limitedly launched the 'Johnnie Walker Black Squid Game Edition', and it also operated a pop-up space in Seongsu-dong, Seoul, where visitors could enjoy experiences and special cocktails. During the launch of Johnnie Walker Black Ruby this spring, it also expanded points of contact with domestic consumers through K-pop events and exhibitions.
Also, in line with the preferences of domestic consumers for limited edition products, major special editions are introduced every year. Representative examples include the Johnnie Walker Blue Zodiac Edition, featuring designs that combine symbolic animals and artistic inspiration each year, and the 'Johnnie Walker Blue Ice Chale', which is completed by carefully selecting exquisite raw spirits with packaging designed to evoke the romance of winter sports.
Pratamesh Mishra, the representative of Diageo Korea, said, 'I would like to thank all the consumers who have shown interest and love for Johnnie Walker to help it establish itself as the world's best-selling Scotch whisky,' and noted, 'Johnnie Walker has been continuously evolving in accordance with the changing times based on the philosophy of 'Keep Walking'. We will continue to move forward without stopping and will carry out various marketing activities so that more consumers can experience the brand.'