Nongshim announced on the 25th that it has opened the 3rd global location of 'Shin Ramyun Snack Bar' in Ho Chi Minh City, Vietnam. Shin Ramyun Snack Bar is a global Nongshim ramen experience space operated to promote the spicy taste of Shin Ramyun and the Nongshim brand at major world landmarks.
The newly opened global location is the first to specifically showcase the global brand slogan 'Spicy Happiness In Noodles,' which Nongshim introduced last July.
The exterior of the building prominently features the global slogan for Shin Ramyun and utilizes its distinctive red color extensively. Inside the store, a space has been created to encompass various Korean cultures popular in Vietnam, including a Nongshim ramen tasting experience, K-pop, and e-sports.
In particular, the space allows visitors to enjoy their own personalized Shin Ramyun with an instant noodle cooker and a variety of toppings. Events will also be held where guests can enjoy the diverse appeal of Shin Ramyun, including a version influenced by local culinary culture as well as ramen with secret recipes from chefs and influencers. Additionally, photo zones for taking pictures with Shin Ramyun and Neoguri characters, self-photo studios, and various coupon games have been organized.
A Nongshim representative noted, 'This Shin Ramyun Snack Bar in Vietnam has been created as a special space where global consumers can directly experience and feel the value of "Spicy Happiness In Noodles." We will continue to broaden opportunities for global consumers to feel happiness through Shin Ramyun.'