Paldo announced on the 25th that it has selected player Lee Jung-hoo as the new model for 'For Men' in collaboration with the U.S. Boras Corporation. Player Lee Jung-hoo is affiliated with the San Francisco Giants in Major League Baseball (MLB).
'For Men' by Paldo is a spicy noodle soup that was launched in 2012. It was the first Paldo ramen to include garlic seasoning in the dough. The soup features garlic and red pepper powder, creating a combination of spiciness and a sharp flavor. Cumulative sales have exceeded 120 million units.
Paldo explained that player Lee Jung-hoo's challenging and healthy image aligns with the 'rich and spicy' concept of 'For Men.' Kim Beom-soo, the marketing representative of Paldo, noted, 'The presence of Lee Jung-hoo, who is currently active in Major League Baseball, complements the honest and robust flavor of 'For Men.' We will enhance brand value through various marketing activities in the future.'