Lee Jae-hyun, the chairman of CJ Group, will join the economic delegation at the South Korea-U.S. summit in Washington, D.C., on the 25th (local time). The business community sees this as a strategic move, given that CJ Group considers the United States as a core strategic market.
Recently, CJ has been focusing on the globalization of Korean cuisine and expanding its content business. The way to overcome the sluggish domestic market in the food industry is through overseas markets, and it is viewed that there is high growth potential in the U.S. market. Earlier this month, CJ CheilJedang, a subsidiary of CJ Group, set up a large booth at 'KCON LA 2025' held in Los Angeles, showcasing its 'Bibigo' brand and focusing on expanding its recognition in the United States.
Meanwhile, the list of the economic delegation for the South Korea-U.S. summit includes Chairman Lee, Choi Soo-yeon, the CEO of Naver, and Choi Yun-boem, the chairman of Korea Zinc.