OURHOME announced on the 21st that its green leaf kimchi has been introduced to Costco locations in Japan, Taiwan, and Australia. The green leaf kimchi won the grand prize at the World Food Expo SIAL Paris last year. OURHOME is expected to target the overseas kimchi market with its green leaf kimchi.
According to OURHOME, the green leaf kimchi has been available at overseas Costco stores since last month. It began entering 31 stores in Japan on the 14th of last month, followed by 14 stores in Taiwan on the 28th and completed its entry into 15 stores in Australia on the 7th.
Costco is reported to have shown positive reactions to the green leaf kimchi in tasting evaluations, differentiating it from existing kimchi. Green leaves are rich in phytochemical components but have been limited in use due to their coarse texture. OURHOME has developed a low-temperature aging technology and recipe that maintains the unique taste and elasticity of green leaves while creating kimchi with a deep umami flavor.
OURHOME plans to introduce its products to a total of 12 overseas Costco locations this year. After expanding to nine countries, including the United States, Canada, New Zealand, China, the United Kingdom, Spain, Iceland, Sweden, and France, it aims to solidify its exports focusing on major regions in North America, Europe, and Asia. This strategy seems to be aimed at strengthening its position as a representative corporation of K-food and promoting the globalization of Korean kimchi.
An OURHOME official noted, "The green leaf kimchi is a food-upcycling handmade kimchi made by rolling fresh napa cabbage leaves, embodying both sustainability and high quality." He added, "We will continue to knock on the doors of overseas markets with differentiated products, lead the expansion of K-food exports, and spread the value of Korean cuisine worldwide."