Wine importer Keumyang International announced on the 21st that the Chilean winery Concha Y Toro has launched its iconic brand 'The Wine' (THE WINE) named after the winery.
'The Wine' features a lineup emblazoned with Concha Y Toro's iconic emblem, representing the prestige and name of the winery itself. Concha symbolizes shell, while Toro symbolizes bull, embodying a brand story that harmoniously balances contrasting values of strength. 'The Wine' consists of three types: 'The Wine' Sauvignon Blanc, 'The Wine' Cabernet Sauvignon, and 'The Wine' Carmenere, conveying a narrative that 'is born from a single dance navigating between the two forces.'
'The Wine' varieties have received high ratings from James Suckling, with the Cabernet Sauvignon and Carmenere scoring 93 points each, and the Sauvignon Blanc scoring 90 points.
'The Wine' varieties can be found in department stores and discount stores nationwide.
A representative from Keumyang International noted, 'The Wine is a wine that showcases the essence of Concha Y Toro's long history and unique winemaking skills, so you can expect a lot, given that it was launched under the winery's name,' and added, 'It pairs well with Korean cuisine.'