Campari Korea announced on the 20th that it is renewing the launch of its Italian representative aperitif cocktail Aperol Spritz duo pack and will conduct a summer season consumer experience expansion campaign encompassing both on and off-trade channels.
The duo pack is a product designed for the summer season, allowing consumers to easily enjoy Aperol Spritz at home, and it has been enhanced with improved packaging design to strengthen the brand image. This duo pack includes a bottle neck tag with a QR code, allowing consumers to participate directly in the Aperol Spritz recipe game.
When ordering Aperol Spritz, consumers can also participate similarly through the QR code at on-trade locations. The game can be entered unlimited times, with participation restricted to one entry per person. The Aperol Spritz duo pack is available for purchase at various e-commerce channels, including CU convenience stores nationwide, Market Kurly, Pocket CU, and Daily Shot.
Additionally, to allow consumers to experience the summer atmosphere that pairs well with Aperol Spritz, the 'Perfect Serve Terrace' is being operated at eight casual dining restaurants. Participating locations include JM Coffee's Sinsa Lounge, Odd House, River Seoul, Buvette, The Place Dining, The Place's Pangyo branch, Hwangnam Housing's Samcheong branch, and Tenni Seongsu.