On the 20th, Nongshim announced that it will launch a limited edition of Shin Ramyun and Shrimp Chips reflecting characters and the world view of the animated film 'K-Pop Demon Hunters' (hereafter referred to as 'Kedehun') in collaboration with Netflix.
According to Nongshim, starting at the end of this month, it plans to showcase collaborative products that feature the characters from Kedehun, including members Rumi, Mira, and Joy from HuntRix, along with 'Lion Boys' and tiger 'Duffy', on the packaging of Shin Ramyun, Shrimp Chips, and the new sauce product 'Shin Ramyun Tumbah Universal Sauce' for domestic and overseas markets. The collaborative products will be sold in limited quantities mainly in major countries across Korea, North America, Europe, Oceania, and Southeast Asia.
Kedehun, which was released on Netflix this past June, has been garnering attention and creating an overseas fanbase by realistically depicting Korean culture, including K-Pop and K-Food. With the repeated exposure of the brand names that have similarities, such as 'Shin Ramyun' (辛), which is only different in the Chinese character from 'Shin Ramyun' (神), 'Dongshim', which sounds similar to Nongshim, and snacks shaped like Shrimp Chips, interest has focused on Nongshim, recognized as Korea's top ramen corporation, leading to this collaboration.
In particular, a limited release of Kedehun special products reflecting the design of the cup ramen that the HuntRix members actually ate will be launched, and collaborative marketing will continue through social networking service (SNS) events, digital content, and offline popup events to interact with overseas fans.
A Nongshim official noted, "Thanks to consumers who voluntarily discovered Nongshim within Kedehun and shared it joyfully, this collaboration was made possible," adding, "Just as Kedehun has introduced K-Culture to the world, Nongshim will authentically convey the taste and value of K-Ramen and K-Snacks to global consumers alongside K-Pop Demon Hunters."