The art studio 'HelloMan' by artist Beommin (BFMIN) announced on the 20th that the fashion brand 'HELLOMAN Look' will open a pop-up store at the Hyundai Department Store in Apgujeong.
HelloMan has introduced its intellectual property (IP) through exhibitions and media art, collaborating with luxury brands such as Lamborghini and Cartier. HELLOMAN Look is a brand that incorporates artist Beommin's HelloMan IP into fashion, directed by stylist Jung Bo-yoon, who has experience with K-pop fashion from its first to its fourth generation.
The pop-up store, which will run until the 21st, will showcase clothing and art pieces under the concept of 'HELLOMAN Dark.' Limited edition art wear personally painted by the artist on T-shirts and jackets, as well as the company's new works and prints, will be displayed and sold.
Jung Bo-yoon, the fashion director of HELLOMAN Look, noted, 'These days, it is said that the closets of middle and high school students are filled only with black. Inspired by the ongoing battle with my son in his adolescence, I planned the fashion concept of 'HELLOMAN Dark.' I melted HelloMan's unique warm sensibility into chic black colors to complete a refined street look.'
Artist Beommin explained about his works, saying, 'If you think of the 'universe,' which is the background of the HelloMan birth story — where HelloMan from the far Olle-H star crash-landed on Earth — it is deep, vast, and dark. But isn't the brightest heart shining in the deepest darkness?'
This pop-up store will operate in a 'Limited Drop' format, selling a limited quantity of fashion items containing the artist's art, and it may end early if the prepared quantities are sold out. Some products will also be sold on the official HELLOMAN Look online mall.