On the 20th, Lotte Mart announced that it will introduce a subscription-based delivery service called 'ZETTA pass' on its online shopping platform 'Lotte Mart ZETTA.' The ZETTA pass service, which started on the 18th, aims to reduce shopping expenses and enhance shopping convenience for customers in the era of high prices with the concept of 'free delivery' and 'fresh routine.'
Customers who subscribe to 'ZETTA pass' can receive unlimited free delivery for a month when purchasing over 15,000 won for a monthly fee of 2,900 won. Considering that the free delivery standard for existing general customers is over 40,000 won, it allows customers who purchase small quantities frequently to shop online without burden. Additionally, purchasing fresh produce in just the right amounts allows for enjoying maximum freshness frequently, which is also a strong point.
Lotte Mart ZETTA operates same-day and scheduled delivery services three to four times a day, applying a cold chain system to all vehicles to maintain the quality of fresh, refrigerated, and frozen products until delivery is completed.
Members of ZETTA pass will receive an additional 5% discount on various new products released weekly. To commemorate the launch, a one-month free trial opportunity will also be offered to first-time subscribers.
Lotte Mart ZETTA is an AI-based online shopping platform developed in collaboration with the British retail technology corporation 'Ocado.' A representative feature is the 'smart cart' function, which automatically adds products by analyzing customers' purchase history, consumption habits, and purchase cycles, offering an intuitive and convenient shopping experience. After just 100 days since its app launch, it surpassed 1 million cumulative downloads and quickly established itself in the market.
Lotte Mart is also working to stabilize shopping basket prices through the online exclusive planning event 'ZETTA Special Price.' ZETTA Special Price is an online exclusive event that offers fresh and processed foods as well as daily necessities at limited special prices selected daily.
On the 20th, 'Cooking Dongchimi Cold Noodles for 2 (930g)' and 'Cooking Hamheung Bibim Cold Noodles for 2 (540g)' will each be sold at a final discounted price of 2,000 won. 'Lotte Del Monte Orange Drink (190ml*4)' will also be offered for 1,000 won.
On the 21st, 'Samyang Noodles (120g*5)' will be sold for 2,500 won, while 'Today's Good Cider (1.5L)' and 'Today's Good Energy Bar Mini (144g)' will be sold for 500 won and 1,000 won, respectively.
Choi Ji-young, director of online marketing at Lotte Mart and Super, noted, 'We will continuously refine the customer-tailored online shopping environment and propose a new standard for online shopping that aligns with the slogan of 'Smart Fresh Solution.'