Emart announced on the 20th that it will unveil the Gyeongsan store, renovated after 19 years, as 'Starfield Market' starting from the 21st. This store is the fourth location of Starfield Market and the first case outside the metropolitan area.
Starfield Market expanded to four locations one year after its first opening at the Jukjeon store in August last year. Emart noted it decided to convert the store, paying attention to the growth potential of Gyeongsan's new downtown, which has a vibrant influx of young families.
According to data from the Statistics Korea, the population ratio of people in their 20s and 30s in Gyeongsan City was 29.9%, exceeding that of Daegu (23.9%) and the national average (25.6%). The expansion of industrial complexes and the influx of large apartment developments are also expanding the city's boundaries.
The Gyeongsan store consists of 18,744 square meters (approximately 5,670 pyeong) of sales area and is spread over three floors. It has enhanced experience and relaxation spaces targeting family customers. The second floor features a 677 square meter 'Book Ground' in partnership with Young Poong and Starbucks, and various dining brands such as 'Oishikatsu', 'Dancing Hong Kong', and 'Mad for Garlic' have also opened locations here. Additionally, Shinsegae Factory Store (186 pyeong) and Muji (403 pyeong) will be presented as the largest in the Daegu and Gyeongbuk regions.
On the third floor, a 702 square meter 'Culture Club + Tni Tni Plus (PLUS)' will provide play and education, and a Daiso store will operate as well. The first floor features a 6,691 square meter Emart store, which has integrated the previously separated daily necessities and grocery sections into one space to enhance convenience. An electronics specialty zone has also been established at the entrance.
Additionally, pets will also be allowed in the Gyeongsan store, following the Dongtan store. Dogs and cats weighing 5 kg or less that have completed their vaccinations can be accompanied through a covered pet stroller or cage.
Previously renovated, the Starfield Market Dongtan store experienced a 52% increase in sales during the first two weeks after opening compared to the previous year, with visitor numbers also rising by 18%.
An Emart official said, 'We will strive to provide the unique experience of Starfield Market, encompassing leisure and shopping beyond just grocery shopping.'