HiteJinro announced on the 20th that it will participate as a main sponsor in the '2025 Songdo Beer Festival' held at Songdo Moonlight Festival Park in Incheon for nine days from the 22nd to the 30th.
This year's festival, marking its 15th anniversary, is themed 'Drop the Beer!' and features various food options, experience programs, and attractions to help forget the summer heat.
HiteJinro will operate a brand booth during the festival and showcase a total of 10 types of alcoholic beverages. Along with the country's representative beer 'Chungjung Lager-Terra' and 'Double Impact Lager-Kelly', popular imported beers such as 'Kirin Ichiban', 'Paulaner', and '1664 Blanc' are prepared to make the festival even more refreshing.
In addition to beer, they will also showcase 'Ilpum Jinro', 'Haekaisha Aesul', 'Summersby' (cider and apple fermented drink), 'Cutty Sark' (Scotch whisky), and 'Tito's' (vodka).
Along with this, various brand experience booths will be set up throughout the venue, including an event for issuing 'somaek' certificates, a Terran cut sticker photo opportunity, and a tattoo sticker zone, allowing visitors to participate and enjoy.
During the festival, there will be daily performances by popular singers and cultural performances, as well as a 'horror experience booth' and a 'Songdo Kran Zone' for water gun fights, providing unique entertainment options for visitors.
Oh Seong-taek, executive director of HiteJinro's marketing department, noted, 'I am pleased to showcase various products, including Terra and Kelly, at the Songdo Beer Festival, which is becoming established as the country's representative beer festival.' He added, 'We will continue to engage in diverse activities that consumers can enjoy together.'