Lotte Department Store announced on the 19th that it will hold a running event called '2025 Style Run with Songpa District' in the Lotte Town Jamsil area of Songpa-gu, Seoul, on October 19.
Style Run is the largest running competition in the retail industry, with more than 30,000 participants from 2017 through last year. Since 2022, it has collaborated with Songpa District to further expand the scale of the event, establishing itself as a representative running event in the Jamsil area.
Starting this year, 'Style Run' will expand its scope beyond a short-term running event to a 'Premium Running Culture Platform'. In line with the trend of running becoming a daily sport that encompasses all generations, the plan is to grow into a unique running killer content where participants can learn about running, experience the culture, and share it.
Accordingly, Lotte Department Store plans to undertake the rebranding of Style Run this year into a platform that proposes 'the daily lives of stylish runners'. As the first step, various projects will be introduced in collaboration with the global K fashion representative brand 'Matin Kim', including the development of a 'Collaboration Running Kit'.
This running kit will be presented in a design that combines the style of the 'Matin Kim' brand with the active energy of 'Style Run', moving away from the existing functionality-centered composition. The kit provided to 'Style Run' participants will include a cap, functional T-shirts, towels, and more, created in collaboration between Lotte Department Store and Matin Kim. On the day of the event, a booth for the 'Matin Kim' brand will operate, and various events will be conducted.
This year's competition will start recruiting participants from the 20th through the Lotte Department Store mall. It aims to recruit 6,000 participants, which is approximately a 20% increase from last year's 5,000. On the day of the event, a 5km and 10km running course will be set from Lotte World Mall to the Jamsil area. Various experiential booths from fashion brands will be set up in the World Mall grassy plaza.
Lotte Department Store will also diversify 'Style Run's' ongoing content. In the second half of this year, it will launch the 'Style Run Club' through the Lotte Department Store app. Members who join the run club will receive timely updates on new store openings and product introductions related to running, along with exclusive benefits, including discounts.
Jang Hye-bin, head of the Signature Events Team at Lotte Department Store, noted, 'With this rebranding, Style Run will evolve beyond a simple one-time event into a platform that connects runners with culture and experience.' She added, 'We will work to develop Jamsil into a 'running mecca' through Style Run.'