Convenience store GS25 announced on the 18th that it will introduce 'category killer-type specialty display areas' for the strategic development of health and beauty product lines.
Starting in September, GS25 will select over 500 stores with high sales growth potential through data analysis of location types, age group customer compositions, and related product sales trends, and will install specialized health and beauty display areas. The product composition and display area concept for each store were planned through organic communication with relevant merchandising (MD).
The category killer-type specialty display area being introduced by GS25 will allow for flexible adjustments of product compositions according to store size, business district, and customer demographics, as it is designed with a modular structure.
The specialty display area for the health category will collaborate with major pharmaceutical companies and health food specialists, such as Samjin pharm, Chong Kun Dang, Dongwha Pharm, and Dongkook Pharmaceutical, which are brands highly preferred by domestic consumers, to provide over 30 types of health functional foods, including vitamins, probiotics, omega-3s, and liver health products, in small packages of 1-week to 1-month units.
In addition, it has broadened the selection with over 40 health-oriented products, including dual-form (liquid + tablet) items and hangover remedies. GS25 introduced health functional foods to over 5,000 stores nationwide starting on the 31st of last month. From the 9th to the 15th of this month, sales related to health functional foods increased by about 87.9% compared to the previous 7 days.
The specialty display area for the beauty category has targeted women customers in their 10s and 20s. It will feature over 30 types of color and basic cosmetics at an average price of about 3,000 won. The display will be set up with mirrors and testers so that customers can experience and try the products directly in the store.
Kwon Soon-baek, manager of the new format operation team at GS Retail, said, "GS25 is evolving into a content platform that reflects customers' lifestyles and preferences, going beyond just a place to shop."