On the 18th, Lotte Department Store announced that it opened a 'Louis Vuitton men's specialty store' on the first floor of its Incheon branch on the 14th.
The store offers the entire product line of the men's collection led by Pharrell Williams, the creative director of the men's collection. It also presents some popular items from the 'Louis Vuitton×Nigo' (LV×NIGO) collection.
Since its opening in 2019, the Lotte Department Store Incheon branch has showcased luxury brands such as Bottega Veneta and Cartier. In February of this year, it opened a combined men's and women's store for Dolce & Gabbana.
Kang Woo-jin, the head of the Lotte Department Store Incheon branch, noted that "the opening of the Louis Vuitton men's specialty store is a turning point in leading the premium consumption culture in the Incheon area," adding, "We will continue to present luxury content and accelerate the competitiveness of the Incheon branch as a hub store in the metropolitan area."