CJ OnStyle announced on the 18th that it is completely revamping its existing fast delivery service under a new brand called 'Baro Arrival' and extending the order cutoff time for same-day delivery items from 10:30 a.m. to 1 p.m. The plan is to start in the Seoul area and then expand to major urban areas nationwide.
'Baro Arrival' is CJ OnStyle's unique delivery brand that integrates several existing delivery options like 'Today Arrival,' 'Early Morning Arrival,' 'Tomorrow Arrival,' and 'Weekend Arrival' into one. A logo with a lightning motif visually expresses speed and reliability and will be uniformly applied across all channels, including mobile, TV, and e-commerce. On the app's main screen, a dedicated section for 'Baro Arrival' is placed at the top, allowing customers to easily check fast delivery products.
To celebrate the launch of 'Baro Arrival,' CJ OnStyle will conduct a large-scale customer event from the 18th to the 24th. During the event, customers who purchase products marked with 'Baro Arrival' twice for over 200,000 won will receive a reward of 20,000 won. Customers participating in the initial consonant quiz will also receive shopping support funds.
CJ OnStyle has expanded its fast delivery infrastructure, previously centered around the capital region, nationwide this year and has significantly enhanced the product next-day arrival rate to 71% as a result of fully activating a 7-day delivery system.
A representative from CJ OnStyle noted, 'We will create a differentiated commerce experience that encompasses not only speed competition in fast delivery but also premium products' and stated, 'We will establish a new shopping standard unique to CJ OnStyle, where content, products, and fast delivery are organically consolidated, and strengthen our unparalleled logistics competitiveness.'