Misto Holdingss announced on the 18th that its second quarter performance recorded sales of 1.2277 trillion won and operating profit of 181.9 billion won. This represents an increase of 4.5% in sales and 29.8% in operating profit compared to the same period last year.
The Misto institution sector recorded sales of 216.3 billion won. The FILA brand is focusing on discovering new hit products such as 'Peito' and 'Pantera' following the 'Echappe' series, and it continues its brand repositioning strategy by opening a concept store, 'FILA 1911 Myeongdong', which contains brand heritage in April, thereby increasing points of contact with global consumers.
In addition, in the Greater China region, Marithe Francois Girbaud opened its first store in the representative bustling area of Xintiandi, Shanghai, ramping up the expansion of K-fashion. Misto Holdingss plans to expand brand awareness throughout the Greater China region based on its unique business operation know-how and network while implementing mid- to long-term brand restructuring and strategic investments.
The Acushnet institutional sector recorded sales of 1.0114 trillion won, growing 7.9% from the same period last year, thanks to solid demand across the entire range of clubs and gear products, including Titleist golf balls ProV1 and ProV1x.
Misto Holdingss is implementing a shareholder return policy worth up to 500 billion won from 2025 to 2027. This year, it continues shareholder-friendly management by resolving to acquire its own shares worth 150 billion won cumulatively. The group is committed to enhancing brand value and improving performance as a dual strategy for strengthening its global growth foundation.
Lee Ho-yeon, CFO of Misto Holdingss, noted, "Despite the uncertainty of the external policy environment and adjustments in some business operation regions, the brand competitiveness centered around Acushnet and the effects of restructuring some overseas businesses positively impacted the overall performance improvement." He added, "The Misto institution sector is also focusing on strengthening product power and improving distribution efficiency under a mid- to long-term strategy, and we will spare no investment and support to ensure balanced growth of the overall brand portfolio."