Seoul Jangsu Brewery announced on the 13th that it will have its chestnut makgeolli "Dalbam Jangsu," made from whole chestnuts, available simultaneously in major convenience stores nationwide. This move not only aims to expand the intersection between traditional alcoholic beverages and the MZ generation (born from the late 1980s to the early 2000s) but also seems to strengthen distribution channels.
Dalbam Jangsu is a product launched last December. It features a rich and deep chestnut flavor, enhanced by a marron sauce made with whole chestnuts added to rice makgeolli. The light alcohol content of 5 degrees, combined with the sweet chestnut taste, is said by Seoul Jangsu to fit the recent trend of "delicious and light alcoholic beverages."
The new package design intuitively expresses the chestnut image using hand-drawn illustrations of chestnuts and a font that resembles peeled chestnut shells. In particular, with the entry into convenience stores, Dalbam Jangsu has expanded its distribution channels, which were previously focused primarily on marts and eateries, to allow nationwide purchase and consumption. This increases consumer accessibility.
A representative from Seoul Jangsu noted, "Dalbam Jangsu is a product that presents a deep chestnut flavor differentiated from existing makgeolli by adding a marron sauce made from real chestnuts, reflecting a modern reinterpretation of traditional makgeolli." The representative also stated, "Through its entry into convenience stores, we will suggest a new experience of traditional alcohol to more consumers and drive its popularization."