Emart announced on the 13th that it will introduce its private label '5K PRICE' composed of all items priced below 5,000 won starting from the 14th.
'OK Price' is the first integrated private label launched since the merger of Emart and Every Day in July 2024. It will be sold simultaneously at over 370 Emart and Every Day stores nationwide.
The prices of the products range from 880 won to 4,980 won, all below 5,000 won. Emart stated that it secured price competitiveness by utilizing integrated purchasing and global sourcing, lowering prices by up to 70% compared to general brand products.
On the 14th, Emart will launch 162 types of products in the first phase. Notably, canola oil (500ml) and sunflower oil (500ml) will be sold for 3,480 won, while grape seed oil (500ml) and olive oil (250ml) will be sold for 4,980 won.
In addition, snack items will be sold at uniform prices of 980 won, 1,980 won, and 2,980 won. Products reflecting the healthy pleasure trend, such as low-sugar, low-calorie, and high-protein options, will also be available all for under 5,000 won.
Hwang Woon-ki, head of Emart's merchandise division, said, 'Through the cost competitiveness secured by integrated purchasing, we will create a virtuous cycle structure that continually generates revenue and grows by reinvesting in customers and products.'