Kangwon Pyeongchang KR Company Agricultural Corporation announced on the 13th that it will launch its premium distilled soju '40240 Dokdo Soju 21 degrees' on the 15th to commemorate the 80th anniversary of Liberation.
This product enhances the accessibility of distilled soju at a reasonable price of less than 10,000 won as part of the 'Distilled Soju Popularization Project.' It will be sold exclusively at GS25.
'40240 Dokdo Soju 21 degrees' is produced through a method that involves low-temperature fermentation of freshly harvested rice followed by pressure reduction distillation. Pressure reduction distillation improves the aroma and smoothness of the alcohol. It uses deep-sea water from 1,500 meters below the sea level around Ulleungdo and purified water from Pyeongchang, Gangwon Province using reverse osmosis.
KR Company plans to restore the tradition and value of distilled soju, which has been passed down since the Goryeo Dynasty, through '40240 Dokdo Soju' and promote the globalization of 'K-SUUL' along with K-food. The '40240 Dokdo Soju,' which was first launched on the 1st of March 2021, has sold over 2 million bottles cumulatively without any special marketing.
Im Jin-wook, CEO of KR Company, said, "The growth engine is consumers being satisfied with the taste and smoothness, leading to repeat purchases," and noted, "We will contribute to the popularization of distilled soju and the expansion of market diversity through new products."