On the 12th, Seven Eleven announced it will introduce seven products from the 'Chongdongwon Convenient Meal Series' in collaboration with Dongwon F&B.
The new products will be sequentially released as Grilled Beef Frank & Pork Stir-Fried Lunch Box, Larger Spicy Tuna Kimchi Triangle Gimbap, Grilled Beef Hot Dog Gimbap, Spicy Tuna Kimchi Yuba Sushi, Whole Grilled Tuna Hot Dog, Grilled Sausage Pasta, and Yogurt Tuna Sandwich.
In addition, Seven Eleven will conduct a promotion called 'Today's Bonus!' that offers additional main ingredients for each product. For example, the Grilled Beef Frank & Pork Stir-Fried Lunch Box will include an additional piece of Grilled Beef Frank sausage as a bonus until the 26th.
Additionally, to ease the burden of rising prices, Seven Eleven is also conducting various discount promotions on convenient meals. For the four types of 'Over-limit Convenient Meals' released last month, there is a 20% discount for payments made with Kakao Pay money or NongHyup card throughout August. Moreover, customers who purchase these products by the 15th will also receive Chunshik's Deep Sea Water (bottled water) as a complimentary gift.
Im Yi-seon, head of the food team at Seven Eleven, said, 'As the burden of dining out rises, convenient meals from convenience stores are gaining attention as an alternative. However, with the diversification of food channels, differentiated strategies have become essential for survival. We will continue to strengthen the competitiveness of the convenience store convenient meal market through various collaborations.'